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Excerpt from the press release: Salesforce signs a definitive agreement to acquire Braze for about $5.66 billion
Top story · CRM · Oct 21, 2026 · 15 min

Salesforce buys Braze: how an acquisition works, and what CRM teams should secure now

What Braze is, how an acquisition unfolds step by step, what it changes for your contracts, and the inventory to start now.

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Wednesday, October 21
Excerpt from the press release: Salesforce signs a definitive agreement to acquire Braze for about $5.66 billion
CRM · 15 min

Salesforce buys Braze: how an acquisition works, and what CRM teams should secure now

What Braze is, how an acquisition unfolds step by step, what it changes for your contracts, and the inventory to start now.